I’m Shauna Ricketts, a digital journalist and producer focused on reporting, multimedia storytelling, and audience-centered journalism. I’ve contributed to editorial and documentary projects with organizations including HBO, A24, and Apple TV. My work is guided by a belief that strong journalism is not only well-reported, but meaningfully engaged with the people it serves.
Across writing, video, photography, and collaborative projects, I focus on stories that connect people to the systems, places, and cultural forces shaping everyday life. I approach reporting with an emphasis on clarity, narrative structure, and accessibility, designing work for digital platforms and public-facing audiences.
Audience engagement is central to my practice. In my work with the U.S. Department of Energy, I led nationwide outreach initiatives, planned high-visibility events and panels, and developed campaigns designed to reach broad, non-specialist audiences. As a Fulbright Award recipient in Bulgaria, I founded and continue to run an international film festival, overseeing programming, audience outreach, and public events — experience that informs how I connect stories to communities. I’ve also managed youth environmental programs, expanding participation and engagement through innovative curriculum and staff mentorship.
My background in documentary and scripted production further shapes my engagement-first approach. As an Associate Producer for HBO, A24, Apple TV, and Marvel, I oversaw production workflows, collaborated with creative teams, and managed reporting, research, and interviews for projects including After the Bite (HBO), Instant Life (A24), MLB World Series Docuseries (Apple TV), Succession (HBO), The Other Two (HBO), and Daredevil (Marvel). This work strengthened my skills in shaping narratives that resonate with audiences across platforms.
I bring a strong visual sensibility to my journalism, along with a deep interest in how people experience stories. Whether a project is text-driven or multimedia, I design work that is accessible, rigorous, and invites audience participation rather than passive consumption.